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UK: Brain warning in cannabis TV ad

BBC News

Sunday 22 Oct 2006

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A TV advertisement warning young people of the damage cannabis can do to
the brain is to be screened as part of a drugs awareness campaign.

The advert, by drug helpline Frank, is set in a brain shop in the future
where customers can buy new brains when their own has become too addled.

It aims to show that prolonged use of cannabis can lead to mood swings,
poor motivation, paranoia and vomiting.

But mental health charity Rethink said it did not outline all the risks.

The commercial, to be aired from Monday, features a spooky shop
assistant who advises spaced-out customers how best to choose a new brain.

Drug of choice

The so-called Brain Store is stocked with more than 20 different brains,
cerebral fluid and memory stalks, all catering for the symptoms of
cannabis use.

A spokesman from Frank said they were particularly targeting 11- to
17-year-olds.

He added that although cannabis was being produced to be stronger than
ever before, it was clear from its helpline and case studies that the
class C drug was growing in popularity.

"We know more and more that cannabis is the drug of choice of young
people," he said.

"The aim is to drive home that cannabis is harmful."

But Paul Corry, the director of public affairs for Rethink, said the
commercial did not go far enough.

"Rethink believes these adverts fall far short of the commitment given
by the then Home Secretary Charles Clarke for a 'massive' health
education campaign highlighting mental health risks.

"Government must honour its promises so that young people are aware of
the true risks of cannabis."

Frank was launched three years ago by the government and gives drugs
advice over the phone, online and face to face.
http://news.bbc.co.uk/1/hi/health/6070038.stm

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