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UK: FRANK cannabis campaign targets young people

Mithran Samuel

Community Care News

Tuesday 21 Aug 2007

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Drugs information service FRANK has claimed success in a campaign to
raise young people’s awareness of the impact of cannabis.

The Brain Warehouse campaign, [ http://www.brainwarehouse.tv/index.html
] launched in October 2006, used images of the brain in TV and online
adverts to illustrate the effects of cannabis.

Over two-thirds of young people surveyed had seen the adverts and over
half of those who saw them understood the message that cannabis affects
the brain. Over three-quarters of those surveyed had negative
perceptions of cannabis users.

The research also found that over two-thirds understood that cocaine
damages the brain. FRANK is using the research to develop a new campaign
to target 16 to 21-year-olds who may be contemplating cocaine use.

More information
FRANK http://www.communitycare.co.uk/Home/www.talktofrank.com

Drugs service FRANK finds high level of awareness
http://www.communitycare.co.uk/Articles/2007/03/09/103742/drugs-service-frank-review-finds-high-level-of-awareness.html

Essential information on substance misuse
http://www.communitycare.co.uk/Home/www.communitycare.co.uk/substancemisuse

Contact the author
Mithran Samuel mithran.samuel@rbi.co.uk

http://www.communitycare.co.uk/Articles/2007/08/21/105521/frank-cannabis-campaign-targets-young-people.html

 

 

 

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