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Cannabis Is About To Have Its Own Dedicated TV Channel. Here's What That Means

Joan Oleck

Forbes

Tuesday 28 Apr 2020

Cannabis has inarguably come a long way since the bad old days of back-alley transactions and sleazy head shops. But that was then. Today, cannabis is legal in some form in 33 states and legal for adult use in 11. It has swanky dispensaries, 244,000 full-time jobs and attention from Congress (in a good way).

Starting May 1, cannabis will have something else: its own streaming television channel.

Green Reine, the station’s name, puts a cannabis spin on its Tampa-based parent-company’s moniker, Reine Media. The station will be accessible, free, via the company website as well as YouTube, Vimeo and, starting this summer, Roku. And while Green Reine may not be the first creator of cannabis-focused video, “I would say we’re probably one of the first since cannabis has become greatly de-stigmatized,” says Reine Media’s executive producer and CEO, Shawna Vercher.

Why is now the right time for a station that will feature short interviews with and vignettes featuring dispensary owners, growers, activist celebrities and more? COVID-19 will be the initial focus, Vercher says. But the timing is right, in general, she says: “Before, cannabis was seen as a drug, and there were a lot of stereotypes and caricatures of who was in that space,” Vercher says. “Now, we’re seeing that now not only is it a medicine but even from the recreational perspective, it is a lot more mainstream than most people realize.

“That being said, the characters are fascinating; its history is fascinating,” Vercher continues. “Where it’s going in its space is fascinating. We want to talk about what’s happening in cannabis from a cultural perspective, a financial perspective and a legislative perspective, because most people in cannabis know all that stuff – they know a lot more than I do, candidly — but I think the general public does not; they don’t understand the conversations that are being had.”

Vercher, who is an author, political media strategist and crisis manager (“I am what some people think of as a fixer”) is simultaneously launching a second, overtly political television channel: Blue Reine, will interview political candidates, first about their response to COVID-19, and second about why they’re running for office. The point is to be an information source for voters.

https://www.forbes.com/sites/joanoleck/2020/04/28/cannabis-is-about-to-have-its-own-dedicated-tv-channel-heres-what-that-means/#37cb8dc892df

 

 

 

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