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Coming back to life: High Times to be revived by cannabis rolling paper entreprenuer
MSN Wednesday 18 Jun 2025 Kesselman, a cannabis connoisseur and one of the most popular figures in the marijuana industry, is partnering with former owner Matt Stang to revive the print version of the magazine with special-edition releases. The duo plans to bring back the Cannabis Cup tournament and rebuild the counterculture magazine's digital platform to host a curated network of cannabis podcasts, experts, and community voices. "Can't believe that I just bought High Times!!" Kesselman posted on his official Instagram account. "We're going to rebuild our community even better than it once was!!" "As an original owner-operator, I’m energized about my partnership with Josh—we’re not just reviving High Times as a news source, we’re positioning it as a guiding light for culture and a definitive authority on all things cannabis and psychedelics," Stang said in a statement. "At its heart, this is about reigniting the passion of longtime fans while inspiring a new generation to carry the torch forward. It’s about sharing, connection, and honoring the culture that we love so dearly.” The Wall Street Journal, which broke the story first, reported that Kesselman has invested an additional $1.85M into jump-starting the magazine, covering costs including trademark fees and digitizing old content. He expects High Times to lose money at first but hopes for it to pick up pace with hardcore marijuana fans and break even. Kesselman and Stang also plan for licensing deals to create High Times merchandise, including rolling papers through RAW, the report said. High Times was founded in 1974. In 2017, the controlling interest of the magazine was sold to private investor Adam Levin in a deal valued at $70M, who intended to take it public via his holding company, "Hightimes Holding Corp.," but failed to do so. Earlier this year, Levin agreed to plead guilty to joining a criminal conspiracy to pay more than $150,000 in undisclosed compensation to an analyst for an investment newsletter that touted the stock and assisted the holding company in raising at least $6M, according to a statement by the U.S. Attorney's Office, Central District of California. The magazine is expected to be relaunched "soon," and the revamped Cannabis Cup is expected to return in early 2026, according to the official statement. https://www.msn.com/en-us/money/companies/coming-back-to-life-high-times-to-be-revived-by-cannabis-rolling-paper-entreprenuer/ar-AA1GTnbY?ocid=finance-verthp-feeds
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