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UK: Campaign to Stress Cannabis Is Still Illegal

Stephanie Condron

PA News

Sunday 18 Jan 2004

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A UKP1 million Government campaign is to underline the message that
cannabis will remain illegal despite a change in the law.

The advertising campaign will begin on Thursday, one week before the
substance is downgraded from a class B to a class c drug.

Millions of leaflets will be handed out while newspapers and radio stations
will carry adverts which also warn the drug is harmful to health.

The Association of Chief Police Officers and Frank, a government-backed
drug advisory group, are running the joint initiative which is funded by
the Home Office.

An internal campaign managed by ACPO will ensure all police officers are
aware of the law change.

Home Office drugs minister Caroline Flint said: 'Cannabis is harmful and
will remain illegal after 29 January, when it is reclassified to class C.
That is the simple message.

'By reclassifying cannabis we are being honest to young people about the
harm cannabis can cause in comparison to drugs such as crack and heroin.

'This is an open and effective way to tackle the problems associated with
class A drug use which Government medical advisers have recommended.

Ms Flint said the Home Office has been preparing the campaign for months
and was only launching it now, days ahead of the law change, to ensure the
message has the 'greatest impact'.

She added: 'It is particularly important that we get the message across to
young people that cannabis remains illegal and that under 18's will still
be arrested for possession.

The Government is reclassifying cannabis from a class B to a class C drug
as part of its overall drug strategy to focus on class A drugs, especially
heroin and cocaine.

Home Secretary David Blunkett moved to reclassify cannabis following advice
from the Advisory Council on the Misuse of Drugs.

The group of scientific and medical experts argued the substance was less
harmful than other Class B drugs, such as amphetamine.

In terms of the law, the reclassification will put cannabis on a par with
steroids.

Andy Hayman, chairman of the ACPO Drugs Sub-Committee and Chief Constable
of Norfolk Constabulary, said: 'The reclassification of cannabis will
enable police officers to focus more time and resources on Class A drugs
which cause most harm to communities.

The radio adverts begin from Thursday January 22 and will be played on 48
national and regional commercial radio stations in England.

One million copies of the leaflets Cannabis and the Law and 1.5 million
copies of Drugs and the Law will be distributed.

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