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Canada: Easier To Get Pot Than Cigarettes - Teens

Jack Aubry

Winnipeg Free Press

Monday 10 Jan 2005

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Federal Report Shows Kids Think Marijuana Less Harmful

OTTAWA -- Marijuana is perceived as easier to access than cigarettes on
Canadian school grounds, a newly released government report on teenagers shows.

Commissioned by Health Canada, the report was prepared for the department's
effort in developing coping and refusal skills among teenagers. It said
the easier access to marijuana is ironically due to the legal age limit for
smoking cigarettes and the fact that you have to buy cigarettes through
traditional outlets, such as corner stores.

Based on focus groups held across the country, it also states that
marijuana is perceived among Canadian teens to be less harmful to those who
use it, compared to cigarettes, because of the effective messages that
participants have been exposed to on the health effects of cigarettes and
second-hand smoke relative to those of marijuana.

"Participants generally felt that the only exposure they had received on
issues dealing with marijuana were communications on the legalization of
the substance or the use of marijuana for medicinal purposes," said the report.

It said the teens in the focus groups had a genuine sense that those who
were marijuana smokers do not know the adverse effects of the substance
"aside from killing brain cells or making 'users' lazy" and do not
understand the health reasons why they should stop smoking it.

The report is being released as the federal government promises to move on
legislation before the House of Commons that will decriminalize marijuana,
as well as a companion bill that aims to stop people from driving while on
drugs. A poll released in November found Canadians are smoking marijuana
more than ever before and that almost 30 per cent of 15- to 17-year-olds
and 47 per cent of 18- and 19 - -year-olds had used marijuana in the last year.

Prepared by Millward Brown Goldfarb, the report is based on research from
16 focus groups held earlier this year in Toronto, Montreal, Regina and
Halifax. The groups were divided into three age categories - -- 10-12,
13-15 and 16-19 -- in each location, with the oldest group also being
divided up between smokers and non-smokers.

Paul Dufresne, a spokesman for Health Canada, said the department is
following the $56,000 report's recommendation to create separate messages
regarding smoking tobacco and marijuana "because teens perceive them as two
different things."

"Having separate messages would, in participants' minds, ensure that the
key messages being communicated would not be missed or ignored," concluded
the report.

Dufresne said as part of the department's information campaign on
marijuana, it would soon be releasing an information booklet for parents
identifying signs that a child is smoking marijuana.

The focus group report says the 10- to 12-year-old group believes that
smoking cigarettes and marijuana is "bad for you" and understands there are
health risks associated with both substances. Participants said they would
say "no" if offered either substance or simply walk away. In the older 13-
to 15-year-old group, some said they had tried either or both substances,
giving the main reason for trying as curiosity or that their friends had
offered them some. Smoking among this age group appears to be occasional
and those who tried it said they were unlikely to do so in the future
because they do not see the "point".

The report suggests there is still the potential to combine "messaging" on
tobacco and marijuana in terms of coping and resiliency against using the
substances: "If messaging is built around peer pressure situations, the
messages could be built around 'walking away' from or saying 'no' to both
substances.


 

 

 

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